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The Competitive Marketing Association Presents:
The 2026 Competitive Marketing Summit
March 17 & 18 | Denver, Colorado
The Art of Competitive Marketing
About the Competitive Marketing Summit
At the Competitive Marketing Summit, competitive intelligence leaders, strategists, and marketers gather to connect, learn, and grow. Our community shares proven strategies and real-world examples that drive results.
Discover the "Art of Competitive Marketing"
This year's theme, The Art of Competitive Marketing, isn't about rigid formulas or scientific certainties. It's about mastering the skills and knowledge to outmaneuver the competition. Think of it less as a science and more as a craft—a culmination of strategic moves designed to achieve our goals and propel our careers forward.
We're bringing this theme to life at The Art Hotel in downtown Denver, CO, a location that embodies the creativity and strategic thinking we'll be exploring.
Featured Speakers
Keynote Speaker:
Renee Murphy
Analyst opinions drive billions in technology investments and can make or break vendor reputations. Yet most organizations don't understand how analysts actually work, and they're missing opportunities to shape market perception and accelerate growth.
This opening keynote takes you behind the scenes of the analyst ecosystem, showing how these industry influencers research markets, evaluate vendors, and shape enterprise buying decisions. We'll walk through their complete workflow from initial research through final publication and explain how they gather competitive intelligence that can transform your positioning strategy.
Day 2 Keynote Speaker:
Ritu Kapoor
The era of “best practices” is over. AI is rewriting the rules of marketing faster than most teams can adapt, and the real competition isn’t between brands, but between speeds of learning. In this keynote, Ritu Kapoor issues a challenge to every marketing leader: evolve or be outpaced by intelligence itself.
She’ll reveal how the smartest brands are turning AI into a growth engine, blending automation with intuition, and data with daring creativity. This is your roadmap to not just keep up with AI, but to use it to rewrite your category before someone else does.
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What sets the Competitive Marketing Summit apart
Who Attends?
Join an exclusive group of corporate strategy and marketing professionals. If you're responsible for competitive intelligence, product marketing, strategy, or corporate planning, this summit is for you. Past attendees include leaders from:
Dell
Fictiv
Red Hat
Palo Alto Networks
SurveyMonkey
Veeam Software
A look at our typical audience breakdown by role, demonstrating the diverse expertise in the room.
Marketers
Cl Professionals
Corporate Strategists
Innovators & Researchers
Testimonials
"The Competitive Marketing Summit delivered immense value—from actionable learnings I can immediately apply, to insights I’m excited to bring back and share with my broader marketing team. It also provided excellent networking opportunities and a great chance to stay up to date on the latest vendor offerings in the market. I'm truly grateful for conferences like this and the vendors who participate. I can’t wait to go back next year!
"This is one of the best conferences I've attended in years. First it was in-person and intimate. The content was spot on! I've attended all 3 Summits and this one was the best! I'm looking forward to 2026 already!"
"If you’re in marketing and working on competitive intelligence, market research or strategy, this is one event you don’t want to miss. The sessions covered everything from real-world CI use cases and practical how-tos to inspiring talks. The speakers were solid, and the people I met were smart, humble, and just genuinely great to be around. Such a fun and energizing event!
"This was a great event — a tremendous opportunity to learn from some of the giants in the competitive field. I’ll be incorporating what I learned into my work immediately, and can’t wait to reconvene next year!"
