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2026 Conference Agenda
7:00AM to 8:00AM
Day 2 Breakfast & Sponsor Expo
Begin the day with breakfast, while having an opportunity to network with your competitive marketing peers.
8:00AM to 8:05AM
General Session Day 2 Kickoff
Quick recap of Day 2 highlights & a glimpse of what's in store for Day 3 excitement!
Ben Scheerer
8:05AM to 8:55AM
Day 2 Keynote
The era of “best practices” is over. AI is rewriting the rules of marketing faster than most teams can adapt, and the real competition isn’t between brands, but between speeds of learning. In this keynote, Ritu Kapoor issues a challenge to every marketing leader: evolve or be outpaced by intelligence itself.
She’ll reveal how the smartest brands are turning AI into a growth engine, blending automation with intuition, and data with daring creativity. This is your roadmap to not just keep up with AI, but to use it to rewrite your category before someone else does.
Ritu Kapoor
CMO Observe.AI
8:55AM to 9:40AM
In this panel of industry sustainability experts, the value of sustainability as a competitive advantage will be broken down. We'll discuss how sustainability is more than a marketing trend; it's a rich vein of untapped data. This session shifts the focus from public relations to actionable intelligence, unpacking how to use firms' sustainability actions as a powerful source of strategic insight. We will explore advanced methodologies for collecting, analyzing, and synthesizing sustainability ratings and reports.
Attendees will learn how to:
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Identify vulnerabilities and opportunities within competitors' operations and public narratives.
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Benchmark competitor performance against key environmental, social, and governance (ESG) metrics.
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Plan for future market shifts and regulatory changes by monitoring sustainability trends.
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Inform M&A strategies and product development by uncovering hidden value and risk.
This session will provide a rigorous, data-driven approach to competitive intelligence, demonstrating how a sophisticated understanding of sustainability can be a source of advantage in the marketplace.
9:40AM
to
10:00AM
Break & Sponsor Expo
Grab a quick refreshment as well as have time to speak with the sponsors and network with your peers.
10:00AM
to
10:45AM
Session 9: Turning Public Video into CI Gold: A Repeatable AI Workflow from Discovery to Deal Impact
Everyone talks about using AI for competitive intelligence. Few practitioners can show you exactly how they did it: a repeatable workflow with real data, real constraints, and an honest assessment of what worked.
This session breaks down the full workflow: source discovery, transcript extraction, structured prompting, cross-validation, and synthesis into positioning, objection handling, and sales-ready artifacts. You’ll leave understanding how to mine unconventional intelligence sources most teams overlook—YouTube channels, podcasts, conference talks, webinars. No vendor pitches. No fabricated ROI claims. Just the real process, actual examples from the report, and honest talk about what worked, what didn’t, and what any CI practitioner can replicate.
Key learning objectives:
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Identify high-value unconventional sources (videos/podcasts/webinars/etc)
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Extract structured CI from unstructured content using AI tools
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Design prompts to cross-validate across multiple sources
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Handle large-volume analysis within context limits through strategic session batching & synthesis
Zaven Gabriel
10:45AM
to
11:30AM
Session 10: Augmenting GTM with AI
The future of AI in sales isn’t automation—it’s augmentation. Instead of replacing sellers, the real opportunity is giving them superpowers: the ability to execute faster, smarter, and more consistently across every stage of the sales cycle.
For years, reps have relied on static persona cards and marketing-crafted messages. Customization was reserved for top-tier accounts. But with modern AI, that level of personalization is now possible for every interaction—and in a fraction of the time. What used to take hours of research, drafting, and guesswork can now happen in seconds, with higher quality and tighter GTM alignment.
Yet most AI tools still miss the mark. MIT found that 95% of implementations fail. Why? Because companies chase automation instead of enabling their teams. The result is bloated tech stacks, generic outputs, and poor adoption.
In this session, Chris Briest—Founder of Mile High AI and creator of AugieAI—explores how AI can truly impact go-to-market execution. He’ll break down why current tools fall short, what the future of sales tech needs to prioritize, and how the “GPT-Powered Selling” framework enables scalable, on-brand execution. You’ll also get a look at how AugieAI is helping reps move faster, go deeper, and sell smarter—without prompt engineering or process disruption.
Key learning objectives:
Understand why most AI implementations in sales fail—and how to avoid those mistakes.
Learn how to shift from static GTM assets to dynamic, AI-powered personalization at scale.
See how sales teams can drive consistency, quality, and speed across the deal cycle using AI without prompt engineering.
Chris Briest
Mile High AI Consulting / My AugieAI
11:30AM
to
12:15PM
Session 11: From Invisible to Influential: Building a Thought Leadership Platform That Opens Doors
You're great at what you do, but being great isn’t always enough to be seen. In this strategic session, Kelly Schuknecht breaks down how to transform your professional expertise into a compelling thought leadership platform. Whether you’re aiming for the C-suite, scaling your agency, or creating new revenue streams, you’ll learn how to position yourself as a go-to expert in your field and build the kind of visibility that leads to real opportunities.
Key learning objectives:
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Understand what thought leadership really means, align your content with your goals, and learn where to focus your time for impact.
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Explore simple ways to grow influence through speaking, podcasts, and social proof, and leave with a practical plan to build your platform.
Kelly Schuknecht
Two Mile High Marketing
12:15PM to 1:00PM
Lunch, Birds of a Feather, & Sponsor Expo
Enjoy lunch at a table with a subject matter expert & your peers while discussing a topics of interest. Spend time speaking with our sponsor to better understand how they can help your business
1:00PM to 1:45PM
Session 12: Threading the Needle: Weaving Human Intelligence into CI's Digital Future
As artificial intelligence revolutionizes competitive intelligence gathering and analysis, organizations face a critical challenge: translating sophisticated AI-generated insights into actionable intelligence that resonates across all organizational levels.
This presentation will demonstrate how successful CI practitioners are bridging the gap between powerful AI capabilities and human-centered decision making by embedding storytelling, context, and relationship-building into their intelligence delivery methods.
Our co-presenters will share proven use cases showing how they've transformed raw AI-powered competitive data into compelling narratives that drive executive strategy, empower sales teams with winning positioning, and equip customer success representatives with retention-focused insights.
We'll explore practical frameworks for maintaining the human element in an increasingly automated CI landscape, ensuring that while machines handle the heavy lifting of data processing, human creativity and emotional intelligence remain at the core of organizational impact.
Attendees will leave with actionable strategies for creating CI programs that leverage AI's analytical power while preserving the storytelling and relationship elements essential for driving organizational change.
Key learning objectives:
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Embed Storytelling & Context
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Connect AI Insights to Human Impact
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Drive Strategic & Tactical Change with Actionable Intelligence
Carolyn Klinger
Senior Manager
Competitive & Market Analytics
Mackenzie Wilson
CEO of Spailey Solutions
1:45PM to 2:30PM
Session 13: The Intelligence Engine: Scaling Persona-Driven Positioning and Competitive Edge at Red Hat
True Product Marketing excellence sits at the intersection of deep persona understanding and sharp competitive differentiation. Yet, many teams struggle to turn raw market feedback into the high-impact positioning required to win. Eric Hemesath, Senior Product Marketing Manager of Competitive Intelligence at Red Hat, bridged this gap by creating "Red Hat Rapid Market Insights"—a program that treats customer and prospect interviews as the primary fuel for both competitive strategy and core Product Marketing deliverables.
In this session, Eric will demonstrate how to move beyond static data to build a dynamic intelligence engine. He will walk through his process for sourcing targeted personas via strategic vendors and how he uses AI to assist in distilling those conversations into actionable outputs. You’ll learn how these insights don't just sit in a CI report, but directly inform product positioning, refine messaging hierarchies, and sharpen win/loss analysis. By leveraging AI to accelerate the journey from "interview" to "insight," Eric shows how CI Pros and PMMs can stay agile in a shifting landscape. Attendees will leave with a blueprint for a research-driven approach that validates market fit, outmaneuvers the competition, and drives measurable business growth.
Key Takeaways:
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Precision Positioning: How to use direct persona feedback to build differentiated messaging that resonates with specific buyer pain points.
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Strategic Sourcing: Best practices for working with vendors to find the "hard-to-reach" personas that hold the keys to your competitor’s weaknesses.
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Unified Intelligence: Techniques for integrating win/loss data with persona research to create a 360-degree view of the market.
Eric Hemesath
Sr Product Marketing Mgr
Red Hat
3:00PM
Recap of the last 3 days - and closing remarks
Closing Remarks and Feedback Surveys
