The Competitive Marketing Summit (CMS) is an annual professional conference dedicated to the fields of Competitive Intelligence (CI), product marketing, and sales enablement.

The upcoming 2026 event is scheduled for March 16–18, 2026, at the ART Hotel in Denver, Colorado.

 

Core Focus and Theme
The summit’s primary goal is to help marketers and strategists move beyond simply "tracking" competitors and instead master the "Art of Competitive Marketing." The 2026 theme emphasizes strategic execution, human insight, and outmaneuvering rivals in an era where data is ubiquitous but actionable insight is rare.