What is Competitive Marketing?

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Competitive Marketing is the acquisition and assimilation of competitive intelligence into the marketing, sales, and business functions to better position and differentiate your company, products, and services.

  • Competitive Analysis

  • Market Analysis

  • Technical Tear-downs

  • Win/Loss Analysis

  • Field Feedback

  • Customer Satisfaction/Sentiment

  • Competitor Sales Process

  • Digital Marketing data

  • Competitive Intelligence

  • Analyst Relations

  • Customer retention programs

  • Awareness initiatives

  • Competitive Replacement initiatives

  • SEO refinement

  • Strategy Refinement

  • Product/Service requirements

  • Sell Against Guides/Battlecards

  • Responses to market events (internal)

  • Thought Leadership, POVs

  • Digital and Marketing

  • Customer acquisition programs

  • Public Relations

  • Positioning, messaging, and differentiation

  • Attract new customer segments

  • Grow, retain and upsell existing customer segments

  • Increase salesforce effectiveness and KPIs

  • Invest in innovation and product lines
    NPI or EOL

  • Invest in functional groups or reallocate budget

  • Strategy

  • M&A

Webinar Replay - Competitive Marketing 101: What it is, why you need it, and how to identify opportunities for greatness

Competitive Marketing 101

The State of Competitive Marketing - User Survey

Please help contribute to the Competitive Marketing Community by participating in this brief SURVEY (3 mins)