In the rapidly evolving world of business, the landscape of competitive intelligence is shifting. It is no longer just about tracking data; it is about the Art of Competitive Marketing . For decades, companies have relied on "tracking" as their primary defensive strategy—monitoring price changes, scouring press releases, and tallying feature sets. However, in an era where data is ubiquitous and AI can synthesize competitor moves in seconds, simply knowing what your rivals are

I'm incredibly excited to announce that the Competitive Marketing Summit 2026 is officially on the calendar! Mark the dates: March 17&18, with optional MasterClass workshops on the 16th.

As we eagerly anticipate next week’s Competitive Marketing Summit, I find myself reflecting on the invaluable lessons this event...

The Competitive Marketing Summit is buzzing with anticipation, and a key highlight will be Hao Nguyen's insights on sales enablement.

Competitive Intelligence expert David Kalinowski joins Ben Scheerer to discuss the upcoming Competitive Marketing Summit.

Ben Scheerer interviews Arik and Derek Johnson from Aurora WDC. The Johnsons – also known in the industry as the JoBros – discuss their...