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    Competitive Marketing Win/Loss Blog Series: Best Practice #3 - Prioritize top competitive issues
    Ben Scheerer
    • Apr 11
    • 5 min

    Competitive Marketing Win/Loss Blog Series: Best Practice #3 - Prioritize top competitive issues

    Continuing‌ ‌our‌ ‌series‌ ‌of competitive marketing ‌blogs‌ ‌on‌ ‌pitfalls‌ ‌and‌ ‌best‌ ‌practices‌ ‌of‌ ‌win/loss,‌ ‌today‌ ‌we’ll‌...
    28 views0 comments
    Emotional Intelligence and Competitive Marketing - It’s a thing!
    Ben Scheerer
    • Mar 8
    • 1 min

    Emotional Intelligence and Competitive Marketing - It’s a thing!

    Hello fellow competitive marketers! I am so very excited to have Gail and Bruce Montgomery from ExperienceYES joining us this Thursday...
    23 views0 comments
    Win/Loss Blog Series: Best Practice #1 - Confidential interviews
    Ben Scheerer
    • Jan 17
    • 4 min

    Win/Loss Blog Series: Best Practice #1 - Confidential interviews

    Continuing‌ ‌our‌ ‌series‌ ‌of‌ ‌blogs‌ ‌on‌ ‌pitfalls‌ ‌and‌ ‌best‌ ‌practices‌ ‌of‌ ‌win/loss,‌ ‌today‌ ‌we’ll‌ ‌examine‌ ‌the‌ ‌best prac
    39 views0 comments
    
It’s the Time to Give Thanks!
    Ben Scheerer
    • Dec 3, 2019
    • 2 min

    It’s the Time to Give Thanks!

    Can you believe it's December already! It seems like only yesterday when we held the 2019 Competitive Marketing Summit. Now that we are lo
    25 views0 comments
    Leading Up to Next Week’s Competitive Marketing Summit 2019
    Ben Scheerer
    • Oct 4, 2019
    • 2 min

    Leading Up to Next Week’s Competitive Marketing Summit 2019

    We are only days aways for this year's Summit. Build upon your successes to help us all become better product and competitive marketers!
    38 views0 comments
    Competitive Marketing
    Lisa Perri
    • Sep 4, 2019
    • 2 min

    Competitive Marketing

    Competitive Marketing Summit :How High Tech Product Marketers can use a wide range of Competitive Data to market more effectively
    40 views0 comments
    Event Coverage: A Versatile, High-ROI Tool for the Competitive Marketing Toolbox
    Marc Limacher
    • Aug 14, 2019
    • 3 min

    Event Coverage: A Versatile, High-ROI Tool for the Competitive Marketing Toolbox

    Event coverage provides a powerful method to hone your company’s competitive edge.
    48 views0 comments
    Using intent data for the competitive professional
    Ben Scheerer
    • Jun 6, 2019
    • 4 min

    Using intent data for the competitive professional

    Intent Data is the collection of behavioral signals which help to interpret B2B purchase intent.
    51 views0 comments
    How your "story" can have a seat at the executive table among all the big data.
    Alan Armstrong
    • May 22, 2019
    • 3 min

    How your "story" can have a seat at the executive table among all the big data.

    How your "story" can have a seat at the executive table among all the big data..
    115 views0 comments
    Competitive Intelligence Legends and Folktales
    Ben Gilad
    • May 1, 2019
    • 4 min

    Competitive Intelligence Legends and Folktales

    Competitive intelligence, in its modern form, has been in existence since the 1980s. It’s far too young to have an entire mythology...
    73 views0 comments
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