win/loss

Competitive Marketing Win/Loss Blog Series: Best Practice #3 - Prioritize top competitive issues

Continuing‌ ‌our‌ ‌series‌ ‌of competitive marketing ‌blogs‌ ‌on‌ ‌pitfalls‌ ‌and‌ ‌best‌ ‌practices‌ ‌of‌ ‌win/loss,‌ ‌today‌ ‌we’ll‌...

Win/Loss Blog Series: Pitfall #3 – Robotic Interviews

Continuing our competitive marketing series of blogs on pitfalls and best practices of win/loss, today we’ll examine the pitfall of...

Win/Loss Pitfall #2: Trying to do too many interviews-or aiming to do too few

Continuing our series of blogs on pitfalls and best practices of win/loss, today we’ll look at another very common pitfall: trying to do too

Win/Loss Blog Series: Best Practice #1 - Confidential interviews

Continuing‌ ‌our‌ ‌series‌ ‌of‌ ‌blogs‌ ‌on‌ ‌pitfalls‌ ‌and‌ ‌best‌ ‌practices‌ ‌of‌ ‌win/loss,‌ ‌today‌ ‌we’ll‌ ‌examine‌ ‌the‌ ‌best prac

Win/Loss Blog Series: Pitfall #1 - Not Getting Sales Buy-in

Welcome to a new series of blog posts where I [virtually] sit down with subject matter experts to discuss the pitfalls and best practices...

It’s the Time to Give Thanks!

Can you believe it's December already! It seems like only yesterday when we held the 2019 Competitive Marketing Summit. Now that we are lo

Leading Up to Next Week’s Competitive Marketing Summit 2019

We are only days aways for this year's Summit. Build upon your successes to help us all become better product and competitive marketers!

How your "story" can have a seat at the executive table among all the big data.

How your "story" can have a seat at the executive table among all the big data..

Five Competitive Marketing Trends for the Tech Industry in 2019

It’s that time of year again. Every analyst firm is making its predictions about what’s in store for its respective coverage areas. Here...