The Competitive Marketing Summit: Back by Popular Demand to Ignite Strategic Growth
We're Bringing Back the Competitive Marketing Summit: Your Voice Was Heard! As someone who lives and breathes the world of competitive...
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March 24-26, 2025
Golden, Colorado
Unlock the Power of Intelligence: Elevate your Competitive Marketing Expertise
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Ben Scheerer
Apr 11, 20225 min read
Competitive Marketing Win/Loss Blog Series: Best Practice #3 - Prioritize top competitive issues
Continuing our series of competitive marketing blogs on pitfalls and best practices of win/loss, today we’ll...
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Ben Scheerer
Mar 15, 20226 min read
Win/Loss Blog Series: Pitfall #3 – Robotic Interviews
Continuing our competitive marketing series of blogs on pitfalls and best practices of win/loss, today we’ll examine the pitfall of...
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Ben Scheerer
Feb 3, 20224 min read
Win/Loss Pitfall #2: Trying to do too many interviews-or aiming to do too few
Continuing our series of blogs on pitfalls and best practices of win/loss, today we’ll look at another very common pitfall: trying to do too
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Ben Scheerer
Jan 17, 20224 min read
Win/Loss Blog Series: Best Practice #1 - Confidential interviews
Continuing our series of blogs on pitfalls and best practices of win/loss, today we’ll examine the best prac
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Ben Scheerer
Dec 16, 20217 min read
Win/Loss Blog Series: Pitfall #1 - Not Getting Sales Buy-in
Welcome to a new series of blog posts where I [virtually] sit down with subject matter experts to discuss the pitfalls and best practices...
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Ben Scheerer
Dec 3, 20192 min read
It’s the Time to Give Thanks!
Can you believe it's December already! It seems like only yesterday when we held the 2019 Competitive Marketing Summit. Now that we are lo
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Ben Scheerer
Oct 4, 20192 min read
Leading Up to Next Week’s Competitive Marketing Summit 2019
We are only days aways for this year's Summit. Build upon your successes to help us all become better product and competitive marketers!
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Alan Armstrong
May 22, 20193 min read
How your "story" can have a seat at the executive table among all the big data.
How your "story" can have a seat at the executive table among all the big data..
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Alok Vasudeva
Feb 13, 20195 min read
Five Competitive Marketing Trends for the Tech Industry in 2019
It’s that time of year again. Every analyst firm is making its predictions about what’s in store for its respective coverage areas. Here...
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