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    Competitive Marketing Win/Loss Blog Series: Best Practice #3 - Prioritize top competitive issues
    Ben Scheerer
    • Apr 11
    • 5 min

    Competitive Marketing Win/Loss Blog Series: Best Practice #3 - Prioritize top competitive issues

    Continuing‌ ‌our‌ ‌series‌ ‌of competitive marketing ‌blogs‌ ‌on‌ ‌pitfalls‌ ‌and‌ ‌best‌ ‌practices‌ ‌of‌ ‌win/loss,‌ ‌today‌ ‌we’ll‌...
    28 views0 comments
    Win/Loss Blog Series: Pitfall #3 – Robotic Interviews
    Ben Scheerer
    • Mar 15
    • 6 min

    Win/Loss Blog Series: Pitfall #3 – Robotic Interviews

    Continuing our competitive marketing series of blogs on pitfalls and best practices of win/loss, today we’ll examine the pitfall of...
    20 views0 comments
    Win/Loss Pitfall #2: Trying to do too many interviews-or aiming to do too few
    Ben Scheerer
    • Feb 3
    • 4 min

    Win/Loss Pitfall #2: Trying to do too many interviews-or aiming to do too few

    Continuing our series of blogs on pitfalls and best practices of win/loss, today we’ll look at another very common pitfall: trying to do too
    34 views0 comments
    Win/Loss Blog Series: Best Practice #1 - Confidential interviews
    Ben Scheerer
    • Jan 17
    • 4 min

    Win/Loss Blog Series: Best Practice #1 - Confidential interviews

    Continuing‌ ‌our‌ ‌series‌ ‌of‌ ‌blogs‌ ‌on‌ ‌pitfalls‌ ‌and‌ ‌best‌ ‌practices‌ ‌of‌ ‌win/loss,‌ ‌today‌ ‌we’ll‌ ‌examine‌ ‌the‌ ‌best prac
    39 views0 comments
    Win/Loss Blog Series: Pitfall #1 - Not Getting Sales Buy-in
    Ben Scheerer
    • Dec 16, 2021
    • 7 min

    Win/Loss Blog Series: Pitfall #1 - Not Getting Sales Buy-in

    Welcome to a new series of blog posts where I [virtually] sit down with subject matter experts to discuss the pitfalls and best practices...
    64 views0 comments
    
It’s the Time to Give Thanks!
    Ben Scheerer
    • Dec 3, 2019
    • 2 min

    It’s the Time to Give Thanks!

    Can you believe it's December already! It seems like only yesterday when we held the 2019 Competitive Marketing Summit. Now that we are lo
    25 views0 comments
    Leading Up to Next Week’s Competitive Marketing Summit 2019
    Ben Scheerer
    • Oct 4, 2019
    • 2 min

    Leading Up to Next Week’s Competitive Marketing Summit 2019

    We are only days aways for this year's Summit. Build upon your successes to help us all become better product and competitive marketers!
    38 views0 comments
    How your "story" can have a seat at the executive table among all the big data.
    Alan Armstrong
    • May 22, 2019
    • 3 min

    How your "story" can have a seat at the executive table among all the big data.

    How your "story" can have a seat at the executive table among all the big data..
    115 views0 comments
    Five Competitive Marketing Trends for the Tech Industry in 2019
    Alok Vasudeva
    • Feb 13, 2019
    • 5 min

    Five Competitive Marketing Trends for the Tech Industry in 2019

    It’s that time of year again. Every analyst firm is making its predictions about what’s in store for its respective coverage areas. Here...
    238 views0 comments
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