primary research

All Posts
win/loss
battlecards
messaging
positioning
messaging
market research
software
best practices
competitive strategy
frameworks
product management
sales enablement
primary research
secondary research
social intelligence
product teardowns

Sep 4, 2019
2 min

Competitive Marketing

Competitive Marketing Summit :How High Tech Product Marketers can use a wide range of Competitive Data to market more effectively

28 viewsWrite a comment

Event Coverage: A Versatile, High-ROI Tool for the Competitive Marketing Toolbox

Marc Limacher

Aug 14, 2019
3 min

Event Coverage: A Versatile, High-ROI Tool for the Competitive Marketing Toolbox

Event coverage provides a powerful method to hone your company’s competitive edge.

42 viewsWrite a comment

Mark Van Name

Jul 16, 2019
3 min

Boost Sales with Third-Party Testing

Today’s B2B buyers are fed up with unsubstantiated vendor claims. Give them the proven facts they demand.

36 viewsWrite a comment

How your "story" can have a seat at the executive table among all the big data.

Alan Armstrong

May 22, 2019
3 min

How your "story" can have a seat at the executive table among all the big data.

How your "story" can have a seat at the executive table among all the big data..

112 viewsWrite a comment

Five Competitive Marketing Trends for the Tech Industry in 2019

Alok Vasudeva

Feb 13, 2019
5 min

Five Competitive Marketing Trends for the Tech Industry in 2019

It’s that time of year again. Every analyst firm is making its predictions about what’s in store for its respective coverage areas. Here ...

220 viewsWrite a comment

{"items":["5d6ffc0e8add40009cc8dd5a","5d4840d8ed29960017a4a4ee","5d0bed408db57f0016234c09","5ce555a384708d00154225fa","5c5d03f1bdc2df05ed08bd12"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"rgba(0, 0, 0, 0.25)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}