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Join date: Dec 14, 2018
About
Currently Ben is both the co-founder of the Competitive Marketing Summit and a member of the competitive and product marketing team at Red Hat solutions. Prior to Red Hat, Ben’s 20+ years of industry experience includes product & competitive marketing at VMware, Quest Software and software sales, consulting, product and solutions marketing at CA Technologies. Ben’s contributions include; numerous speaking engagements, published articles and white papers on IT management related topics. Ben holds a master’s degree in Computer Information Systems from The University of Denver, an undergraduate degree in marketing from Western Michigan University, is Pragmatic Institute Foundations certified and ITIL® V3 Foundation certified.

Posts (24)
Dec 23, 2025 ∙ 4 min
Beyond Data: Mastering the Art of Competitive Marketing in a Digital-First Era
In the rapidly evolving world of business, the landscape of competitive intelligence is shifting. It is no longer just about tracking data; it is about the Art of Competitive Marketing . For decades, companies have relied on "tracking" as their primary defensive strategy—monitoring price changes, scouring press releases, and tallying feature sets. However, in an era where data is ubiquitous and AI can synthesize competitor moves in seconds, simply knowing what your rivals are doing is no...
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Aug 27, 2025 ∙ 3 min
The Brushstrokes of Strategic Insight: Announcing the Competitive Marketing Summit 2026
I'm incredibly excited to announce that the Competitive Marketing Summit 2026 is officially on the calendar! Mark the dates: March 17&18, with optional MasterClass workshops on the 16th.
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Mar 19, 2025 ∙ 3 min
Never Stop Learning: 5 Lessons in Preparation for the Competitive Marketing Summit
As we eagerly anticipate next week’s Competitive Marketing Summit, I find myself reflecting on the invaluable lessons this event...
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Ben Scheerer
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