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Profile
Join date: Dec 14, 2018
About
Currently Ben is both the co-founder of the Competitive Marketing Summit and a member of the competitive and product marketing team at Red Hat solutions. Prior to Red Hat, Ben’s 20+ years of industry experience includes product & competitive marketing at VMware, Quest Software and software sales, consulting, product and solutions marketing at CA Technologies. Ben’s contributions include; numerous speaking engagements, published articles and white papers on IT management related topics. Ben holds a master’s degree in Computer Information Systems from The University of Denver, an undergraduate degree in marketing from Western Michigan University, is Pragmatic Institute Foundations certified and ITIL® V3 Foundation certified.
Posts
Apr 11, 2022 ∙ 5 min
Competitive Marketing Win/Loss Blog Series: Best Practice #3 - Prioritize top competitive issues
Continuing our series of competitive marketing blogs on pitfalls and best practices of win/loss, today we’ll...
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Mar 15, 2022 ∙ 6 min
Win/Loss Blog Series: Pitfall #3 – Robotic Interviews
Continuing our competitive marketing series of blogs on pitfalls and best practices of win/loss, today we’ll examine the pitfall of...
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Mar 8, 2022 ∙ 1 min
Emotional Intelligence and Competitive Marketing - It’s a thing!
Hello fellow competitive marketers! I am so very excited to have Gail and Bruce Montgomery from ExperienceYES joining us this Thursday...
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Ben Scheerer
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