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Justification Letter

Subject: Competitive Marketing Summit 2024: A Strategic Investment for Our Team

 

To: [Manager's Name]

From: [Your Name]

Hi [Manager's First Name],

Remember our shared goal of enhancing our competitive initiatives this year? I believe I've found a way to significantly accelerate that progress. The Competitive Marketing Summit, happening November 13-15 in Golden, CO, appears to be a perfect fit for our needs based on its past content, sponsors, and attendee profiles. I'd like to request your approval to attend.

 

Why This Summit is Different

The Competitive Marketing Summit is built on a powerful idea: competitive information is not isolated and shouldn't be overlooked by product marketing and product management. Unlike other, more academic conferences, this one is designed by product marketers for product marketers, offering a product-centric approach to competitive intelligence. It bridges the gap between product, competitive intelligence, and sales enablement, focusing on integrating intelligence into our daily marketing efforts and moving from a reactive to a proactive stance.

Unique Features:

  • Sequential Sessions: sessions build upon each other, mapped to the phases of competitive intelligence. No more choosing between relevant breakout sessions!

  • Focus on Actionable Intelligence: The summit explores how to harness intelligence effectively.

  • Networking Opportunities: Connect with 150+ professionals in product marketing, product management, and competitive intelligence.

  • Practical Takeaways: Speakers provide toolkits and templates for immediate use.

  • Tech Expo: Explore the latest IT technologies, including freemium applications.

 

Investment and ROI

  • Airfare: $550

  • Transportation: $75

  • Hotel: $360

  • Conference Ticket: $999

  • Total: $1,984

 

I'd like to register soon to secure the best travel rates. I'll provide a detailed post-conference report, including an executive summary, key takeaways, tips, and recommendations. I'll also share relevant information with key team members to maximize the value of this investment.

 

Thank you for considering my request. I'm excited about the potential impact this summit could have on our competitive strategies.

 

Regards,

[Your Signature]

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