[Please use email script or copy into a Word is document]

 

To:

From:

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Re: Competitive Marketing Summit 2019

 

Hi [first name],

 

Do you remember how we all agreed on improving our competitive initiatives this year? Well, I think I just figured out a way to significantly accelerate that effort. I was reading about the Competitive Marketing Summit that takes place on October 7-9, 2019 in Denver. Based on last year's content, sponsors, and titles of attendees, we definitely need to send someone. And I would like that person to be me! Therefore, I’m writing this letter to get your approval to attend.

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The Competitive Marketing Summit is a based on a single, transformative idea: Competitive information does not live in a silo, and shouldn't be ignored by the product marketing and product management functions.  Other competitive intelligence conferences are slanted towards the strategy department; they're way too academic. This conference was designed by product marketers with a product-centric view of competitive intelligence. The conference intersects the disciplines of product, competitive intelligence, and sales enablement. You see, it’s all about infusing intelligence into our day-to-day marketing activities and going from reactive to proactive.

 

Here’s why it’s unique: There are 14 sequential sessions; each session builds on the previous one.  And the conference is mapped to each of the competitive intelligence phases. Most other industry conferences have breakout sessions; you have to sacrifice between pertinent and relevant sessions happening at the same time. With this conference, there's no fear of missing out.

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That’s true intelligence, and the Competitive Marketing Summit will explore new models of how to harness this intelligence. In addition, I’ll get to:

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•      Learn from 15+ speakers - both thought leaders and practitioners who will be sharing their ideas and expertise.

•      Network with 150+ product marketing, product management, and competitive intelligence professionals who are incorporate intelligence into their functions.

•      Toolkits and templates, that can be used on our day-to-day job, will be provided by each speaker.

•      An expo where I can learn what are the latest IT technologies to incorporate in my practice, including freemium applications.

 

Here’s an outline of the approximate-needed investment:

 • Airfare (average price): $550

 • Transportation (R/T between airport and hotel): $75

 • Hotel: (2 nights at $180 per night): $360

 • Conference Ticket: $999

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Total: $1,984

 

I’d like to register before prices of travel go up. I can commit to submitting a post-conference report that will include an executive summary, major takeaways, tips, and a set of recommendations to maximize the return on our current investments. I can also share relevant information with key employees throughout the company.

 

Thank you for considering this request. I look forward to your reply.

 

Regards,

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