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Competitive Marketing Summit Video PodCast - Aurora WDC

Writer's picture: Ben ScheererBen Scheerer

Ben Scheerer interviews Arik and Derek Johnson from Aurora WDC. The Johnsons – also known in the industry as the JoBros – discuss their new book, "The Missionary and The Mercenary", exploring the balance between long-term vision and pragmatic action. The book, born from a conversation about legacy during the COVID lockdowns, draws on their parents' entrepreneurial spirit and examines the tension between idealistic values and the need to achieve daily goals. Competitive Marketing Summit attendees will have the opportunity to receive signed copies of the book. The JoBros emphasize the importance of actionable intelligence, noting that much intelligence goes unused. They see the summit as a chance to reconnect with colleagues and contribute to the field, and share in our excitement that the summit's focus is on applying intelligence to business outcomes.



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