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2025 Agenda

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Conference Day 1
Tuesday March 25, 2025

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7:30AM - 8:00AM

Registration, Breakfast, & Sponsor Expo

8:00AM - 8:10AM

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Conference Opening - Welcome: Ben Scheerer

Welcome and opening remarks from the founder and principal of the Competitive Marketing Summit

Conference Keynote: Joanne Moretti

Full Stack Competitive Marketing.  A CMO & CRO Guide to Out-Marketing your competition 

8:10AM - 9:15AM

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Session 1: Data-Driven Competitive Intelligence and Digital Marketing in the Age of Generative AI - George Trujillo

9:15AM - 10:00AM

10:00AM - 10:30AM

Break & Sponsor Expo

12:00PM - 1:00PM

Lunch, Birds of a Feather, & Sponsor Expo

1:45PM - 2:30PM

Session 5: CI Mythbusters: Is AI in CI BS? -

Pat Wall, Matt Krumholz, Alysse Nockels

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2:30PM - 3:00PM

Break & Sponsor Expo

4:50PM - 7:00PM

Evening Networking and Cocktails

Enjoy light appetizers and refreshments while networking after the Day 1 of the Competitive Marketing Summit

Conference Day 2
Wednesday March 26, 2025

7:30AM - 8:00AM

Registration, Breakfast, & Sponsor Expo

8:00AM - 8:10AM

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Conference Day 2 Kickoff

Quick recap of Day 2 highlights & a glimpse of what's in store for Day 2 excitement!

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Conference Day 2 Keynote: The Sacrifice Paradox: Navigating Life’s Choices and Tradeoffs - David Kalinowski

8:05AM - 8:55AM

9:40AM - 10:00AM

Break & Sponsor Expo

10:00AM - 10:45AM

Session 9:Fireside ChatInnovating in a Mature Market: How Competitive Intelligence Can Drive Differentiation
Insights from the Property Restoration Industry - Adrian Fulle & Megan Qualley

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10:45AM - 11:30AM

Session 10: Elicitation: The Art of Conversation!

Ellen Naylor and Laurie Young

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11:30AM - 12:15PM

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Session 11: Unleash the Power of CI & PMM: A Winning Partnership - Fouad Benyoub

12:15PM - 1:00PM

Lunch, Birds of a Feather, & Sponsor Expo

1:00PM - 1:45PM

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Session 12: Digital Competitive Intelligence: Unlocking Hidden Insights into Your Competitors with Advanced Digital Toolsets - Andreas Mueller

1:45 - 2:30PM

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Session 13: TBD

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2:30PM

Summit Close

Recap of the last 3 days - and closing remarks

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