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March 24-26, 2025
Golden, Colorado
Unlock the Power of Intelligence: Elevate your Competitive Marketing Expertise
2025 Agenda

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Conference Day 1
Tuesday March 25, 2025
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7:30AM - 8:00AM
Registration, Breakfast, & Sponsor Expo
Conference Keynote: Joanne Moretti
Full Stack Competitive Marketing. A CMO & CRO Guide to Out-Marketing your competition
8:10AM - 9:15AM
Session 1: Data-Driven Competitive Intelligence and Digital Marketing in the Age of Generative AI - George Trujillo
9:15AM - 10:00AM
10:00AM - 10:30AM
Break & Sponsor Expo
12:00PM - 1:00PM
Lunch, Birds of a Feather, & Sponsor Expo
1:45PM - 2:30PM
Session 5: CI Mythbusters: Is AI in CI BS? -
Pat Wall, Matt Krumholz, Alysse Nockels
2:30PM - 3:00PM
Break & Sponsor Expo
4:50PM - 7:00PM
Evening Networking and Cocktails
Enjoy light appetizers and refreshments while networking after the Day 1 of the Competitive Marketing Summit
Conference Day 2
Wednesday March 26, 2025
7:30AM - 8:00AM
Registration, Breakfast, & Sponsor Expo
Conference Day 2 Keynote: The Sacrifice Paradox: Navigating Life’s Choices and Tradeoffs - David Kalinowski
8:05AM - 8:55AM
9:40AM - 10:00AM
Break & Sponsor Expo
10:00AM - 10:45AM
Session 9:Fireside ChatInnovating in a Mature Market: How Competitive Intelligence Can Drive Differentiation
Insights from the Property Restoration Industry - Adrian Fulle & Megan Qualley
10:45AM - 11:30AM
Session 10: Elicitation: The Art of Conversation!
Ellen Naylor and Laurie Young
11:30AM - 12:15PM
Session 11: Unleash the Power of CI & PMM: A Winning Partnership - Fouad Benyoub
12:15PM - 1:00PM
Lunch, Birds of a Feather, & Sponsor Expo
1:00PM - 1:45PM
Session 12: Digital Competitive Intelligence: Unlocking Hidden Insights into Your Competitors with Advanced Digital Toolsets - Andreas Mueller
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2:30PM
Summit Close
Recap of the last 3 days - and closing remarks