2021-22 WEBINAR SPONSORS
Our team of industry executives has a proven track-record in corporate strategy and consulting; a solid understanding of clients' needs, brand / development strategies, decision making processes, that in turn ensures our work supports decision-making at the highest of levels. Backed by expert INOVIS analysts in 50+ countries, we deliver actionable competitive intelligence and strategic guidance, leveraging expert interviewers and quality primary sources, to deliver actionable results.
We exist to do great work for our clients and be a great place to work for our staff. We offer world-class marketing, learning, and testing services that help you win in the attention economy. Our fact-based marketing proves the benefits of your product through every stage of the customer relationship, while our training and sales enablement offerings earn your learners’ attention and reward it with content they want.
The success of your strategy—at the product, market, business unit or enterprise level—depends on how and when you and other parties act or react to a changing market. But, strategy is meaningless without an insightful assessment of competitive market dynamics, and their implications for your business. The Academy of Competitive Intelligence provides world-class training that enables businesses to develop agile and resilient strategies in highly competitive markets.
CompeteiQ is a software as a service competitive intelligence company that puts everything sales reps need to know about the competition at their fingertips. With competitive battle cards, a collaborative win-loss system, and competitor profiles and news, sales reps are enabled to develop a personalized strategy to win more deals. Product marketing teams can now take advantage of AI and NLP to automate intelligence gathering to cover 100+ competitors and integrate their analysis into the sales team's workflow providing predictive and personalized battle cards.
CompeteIQ is a certified Salesforce AppExchange application that integrates with Salesforce Classic or Lightning.
Building an effective competitive intelligence program is an ongoing process that requires constant attention. To establish a comprehensive picture, you should keep your finger on the pulse of the evolving needs of the market, including understanding why your existing customers might be receptive to the offerings of your competitors, and the factors that could lead a prospective customer to engage with a competitor instead of your company after a pitch. Importantly, the detail gathered should be leveraged by business leaders across your organization, so vital decisions can be made that better position your company to defend against the competition and gain market share.
To drive meaningful outcomes for your business, we leverage our customized voice of the customer programs to ensure your company has a holistic view of the competitive landscape. Our senior-level consultants then provide detailed reporting highlighting key themes so you can confidently close gaps, increase sales win rates, and improve customer and employee retention.